Organization development in Marketing
Our experts will assist you in reviewing and, if necessary, adapting your marketing organization, e.g. organizational check-up, as-is analysis, to-be proposal with emphasize on an integrated interplay of resources in marketing, communication and sales.
GRAPHIC:
Marketing Eco System
Copyright © 2017, marketinghub AG.
All rights reserved.
Typical questions
- How do we organize tasks, competences and responsibilities in the following areas of conflict:
Marketing / Sales, MarCom / Corp-Com, Marketing / PM, Marketing / Innovation, Marketing / IT, Marketing / Procurement, Marketing / Touchpoints / Channels, integrated customer knowledge, digital / analog, collaboration external service providers? - How do I design a process-oriented marketing organization?
- How do we design and implement our marketing agile?
- On which foundation can the marketing communicate with the C-Level on the same level?
Marketing Organizational development Incentive Workshop
Substance
- Is our marketing organization eligible to implement the defined strategy?
- To what extent does our marketing organization facilitate or complicate multi-disciplinary efficiency?
- How are the (new) digital marketing disciplines anchored in our marketing organization?
- Is the assignment of tasks, competences and responsibilities among the various marketing disciplines best suited wit regard to strategy execution?
Results
- Classification of the organization development ratio (maturity level) on a scale of 1–10.
- Analyses of strength / weaknesses
- Highlight areas of improvement
- Recommendation of the procedure to systematically exploit the identified optimization potentials
Procedure
- Preparation / Kick-off briefing
- Conduct of 1-day workshopo
- Post-processing / documentation of the results
Duration
10 working days from kick-off briefing to delivery of the results
Costs
(all-in)
7'500.00 CHF
Process development in Marketing
Our experts support you in the comprehensive and valuable design and implementation of marketing analysis, planning, implementation and evaluation processes.
GRAPHIC:
Marketing processes
Copyright © 2017, marketinghub AG.
All rights reserved.
Typical questions
- Where are the potentials for automation due to increased process orientation?
- How can we optimize our time to market?
- How do I optimize my processes for the development and distribution of content?
- How do we grant that our media assets can be found and re-used efficiently?
- How do we optimize the value of our intangible assets?
- How do we exploit cost-cutting potentials?
- How do we design an integrated planning, implementation and evaluation of our cross-media marketing campaigns?
- How do we implement a consistent brand policy globally and across all customer contact points?
- How to optimize collaboration with our service providers?
- How to perfectly integrate service providers into our value chain?
Marketing processes Incentive Workshop
Substance
- To what extent does our marketing organization facilitate or hinder process-oriented work?
- Are the processes in marketing / communication / sales documented in principle and how are they lived?
- Are our processes best suited to execute the strategy?
- To what extent do our IT systems facilitate or complicate process-oriented work in marketing?
Results
- Classification of the marketing processes ratio (maturity level) on a scale of 1-10.
- Analyses of strength/weaknesses
- Highlight areas of improvement
- Recommendation of the procedure to systematically exploit the identified optimization potentials
Procedure
- Preparation/Kick-off briefing
- Conduct of 1-day workshopo
- Post-processing/documentation of the results
Duration
10 working days from kick-off briefing to delivery of the results
Costs
(all-in)
7'500.00 CHF
