Research
Our research activities focus on the relevant marketing application markets (sell-side). On the other hand the scope is on companies (buy-side), their problems and needs. In the sense of "Best Practices", this twofold focus significantly inspires our consulting business.
Our experts support you in evaluating the solution with the best cost / benefit ratio from an explicit product-neutral and independent perspective.
GRAPHIC:
Marketing IT Landscape
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Typical Questions
- How do we quickly gain an overview on the strengths and weaknesses of the solutions available on the market?
- What are the prerequisites and conditions on buy-side against the current trends?
- What are the latest findings from science and best-practice experiences in the companies?
MArketing EfficiencY
Under the Marketing Efficiency keyword we have been engaging with relevant publications, study products and events for the market and topic development in favor of the interested demand.
PUBLICATIONS – TOPICS & ISSUES
Agiles Marketing – (Digitale) Agilität im Marketing als strategische
Erfolgsposition
With our high-profile information platforms, we perform market and topic development in favor of decision-makers in marketing and communications. Experts from science and practice present their views on the topic and show how to deal with current challenges.
EXCERPT FROM +30 FORUMS AND +100 BEST PRACTICE
BEST PRACTICE
M+K DOSSIERS MARKETING-EFFIZIENZ & -EFFEKTIVITÄT ZU DEN FOREN
STUDIEN
Marketing Efficiency study – excerpt
On the basis of an online survey of nearly 200 medium-sized and large companies from Germany & Switzerland, the study product provides information on the current framework conditions, areas of action and trends of the marketing buy-side. Based on this, central areas of improvement in marketing, communication and sales are identified.
MEDIA ASSET MANAGEMENT (MAM) study – excerpt
In the trend of multimedialization of marketing and corporate communications, companies are faced with the problem of centrally managing, making globally available and distributing rapidly growing digital content (e-mail, product information, text, image, graphics, audio and video components).
Based on a web-based survey of medium-sized and large companies from the DACH region (Germany, Austria, Switzerland), the present study product provides information on prerequisites, experiences, needs and trends of demand.