Marketing strategy development

Strategieentwicklung
STRATEGY

Our experts support you in the development and formulation of innovative, operationalized and effective strategies and conceptions, e.g. Customer Relation Management, Digital Marketing, Mobile Marketing, Content Marketing, E-Commerce, Multichannel Marketing, Marketing Communication, Marketing Supply Chain, Marketing Procurement.


Informationsmanagement

GRAFIK:

Synchronize planning top-down and results bottom-up.

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All rights reserved.


Q&A
Q&A

Typical questions

  • How can we improve our market- and customer centricity?
  • How can we achieve more with less?
  • What influence do "new media" have on our business model?
  • What are the opportunities for growth in the digital world?
  • How do we perfectly combine the potentials of the analog and digital world?
  • How do I make my marketing measurable and transparent?
  • How do I bring light into the cause / effect relationships in marketing, communication & sales?
  • What are the potentials for cost-cutting?
  • What are the starting points for a content-driven marketing strategy?
  • How do I effectively and efficiently implement a content-driven marketing strategy in terms of organization, processes and technology?
  • How do we increase the value of our brand?

Angebot Impuls-Workshop Strategie
OFFER

Strategy Incentive Workshop


Substance

  • Process Audit / Assumption Audit
    How do we make strategic decisions, based on which principles and premises?
  • Results Audit
    To what extent does our strategy take into account digital business models, is the strategy chosen adequately, is it continuous, stringent, operationalized and synchronized?
  • Impact Audit / Marketing Controlling
    In what form, quality and continuity do we execute success checks and how do we react to deviations?
  • What are the root causes for strategy implementation gaps?

Results

  • Classification of the marketing strategy ratio (maturity level) on a scale of 1–10.
  • Analyses of strength / weaknesses
  • Highlight areas of improvement
  • Recommendation of the procedure to systematically exploit the identified optimization potentials

Procedure

  • Preparation / Kick-off briefing
  • Conduct of 1-day workshop
  • Post-processing / documentation of the results

Duration

10 working days from kick-off briefing to delivery of the results


Costs

(all-in)

7'500.00 CHF


Anmeldung